Abinesh
Selvarasu.
Senior WordPress Developer and Full Stack Engineer with 3+ years architecting production-grade web platforms for enterprise clients — based in Tamil Nadu, India.
“Fast websites shouldn't be a premium feature — they should be the baseline.”
— Abinesh Selvarasu, Senior WordPress Developer
I'm Abinesh Selvarasu — a Senior WordPress Developer and Full Stack Engineer based in Tamil Nadu, India. With 3+ years architecting production-grade web platforms, I specialize in custom CMS architecture, headless WordPress solutions, and performance engineering.
Day-to-day, I architect scalable CMS components using ACF Pro and custom Gutenberg blocks, integrate REST & GraphQL APIs, and solve complex Core Web Vitals and technical SEO challenges that keep platforms fast, secure, and search-engine optimized.
Through Gradiolex, I apply this same enterprise-grade discipline to every project — delivering modern Next.js applications, Flutter mobile apps, and custom CMS platforms built to last.
Three rules.
Every build.
Principle is what separates progress from motion. Here's what we hold to, on every build.
Engineering Craft
Every line of code, every component, every asset — built with attention to detail that compounds. Refactor over patch. Architecture over fix. Long-term maintainability over shortcuts.
Measurable Speed
Performance proven by empirical metrics. Core Web Vitals (LCP, INP, CLS), page speed scores, and technical SEO hygiene are non-negotiable standards on every release.
Guaranteed Completion
Progress without a finish line is just motion. We engineer for completion — ensuring every project is fully tested, optimized, and ready to scale.
Engineering specs.
Built to perform.
Every web platform built by Gradiolex is benchmarked against rigorous empirical engineering standards.
Core Web Vitals
Sub-1.2s Largest Contentful Paint (LCP), 0ms Cumulative Layout Shift (CLS), and optimal Interaction to Next Paint (INP).
Modular CMS Blocks
Custom Gutenberg blocks and ACF Pro field structures giving content managers total control without bloat.
Technical SEO & Schema
JSON-LD structured data, dynamic OpenGraph generation, semantic HTML5 tags, and clean sitemap hierarchy.
Unused Script Bloat
Handcrafted CSS tokens, strict TypeScript types, zero heavy page-builder plugins, and optimized asset splitting.
Tools we
trust.
Stack is a means to an end. We choose tools that ship fast, scale well, and stay maintainable over years.
{
"architecture": "Full-stack React & Next.js",
"renderingMode": ["SSR", "ISR", "Static Export"],
"lcpTarget": "< 1.2s",
"seoStrategy": "JSON-LD Schema + Dynamic OpenGraph",
"codeQuality": "Strict TypeScript + Zero Unused Variables"
}Journey through key milestones.
Discover our journey through key milestones that highlight our growth, enterprise builds, and commitment to engineering excellence.
Ready to move
forward together?
Whether you need a custom WordPress platform, Headless architecture, or full-stack web engineering, let's get in touch.
Start a project